Our Story

-OUR STORY-

The heart of our brand lies within the two founders of Ground Zero. Growing up with limited resources, set backs and adversity were constant companions of ours. During our athletic journey and life itself, we both have faced numerous obstacles that kept knocking us down on our back, and every time we had a decision to make. Stay down or get up and work even harder. This is where resilience is born. In high school, injuries led to surgeries, in college came more surgeries, and dreams of a professional baseball career were constantly extending out of reach. Torn ligaments, surgeries, and setbacks were not roadblocks but opportunities for resilience and self-discovery which eventually led to achieving that professional career. When life knocks you down, and it will, life can feel like an ever lasting dark cloud hanging over you. Every setback is a return to the starting point, a chance to rediscover oneself, and an opportunity for a triumphant comeback. Our journey embodies the spirit of our company. A recognition that every new journey, every goal, and every fresh start begins at the same place- Ground Zero. Everyone has a different story, but pushing through life's obstacles is a challenge we are all met with. Discover within yourself. Embrace your journey. Redefine your limits. 

-OUR MISSION-

Ground Zero is a brand that seeks to inspire, uplift, and motivate individuals on their unique journeys. We believe that the starting point is where greatness begins. Our brand is more than just activewear; it's a philosophy that fuses innovative design, ultimate performance, and a commitment to sustainability. Whether you're pursuing fitness goals, facing life's challenges, or simply seeking comfort and style, Ground Zero is with you every step of the way. With the mantra "Discover Within," we empower you to discover your full potential, reach new heights and redefine your limits.